Rika has been trying develop her fashion business. She has two challenges to solve : finding reliable companies to manufacture her garments at a reasonable cost and quality, and then finding ways to selling the garments.
Working on the second problem, she decided to try having a stall at the Discovery Bay Craft Market. This is held once a month on a Sunday from 10am -5pm at Discovery Buy main plaza. We made it a family day-out and Hannah and I came along to help.
We left home around 8am to get to DB and set-up for the market opening at 10am. For the fee, Rika got a stall with an awning, table and charges. We brought our own hangers and Rika's merchandise in 2 large suitcases.
Rika was selling her own-design skirts, tops and trousers, which she initially put on hangers at the back of her stall, and hand-made earrings and hair-ties which she put on the table at the front. She also sold furoshiki (printed fabric pieces) from Japan which she'd bought in bulk.
The market was quite busy with a steady stream of passers-by. I think she got good level of interest.
She had a lot of small sales of earrings and just a few large sales. One mother bought several children's garments. A student fell in love with the silk kimono jacket and after much agonizing about the price came back and bought it. Her friend also ordered one.
But it was quite a long day for the shop-assistants. At the end of the day Rika's sales were about HKD 3,000, and a further HKD 800 in orders. Costs were HKD 1,000 for the stall and 500 for taxis.
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